What makes a great producer?

It’s effective communication, resourcefulness, and always being a step ahead.

It’s industry knowledge with the ability to identify and persuade the best production talent to join your team, on your budget. 

It’s a proactive drive and motivating a potentially diverse group to move forward towards a common goal in an organized manner.  

Put simply, it’s getting things done creatively, efficiently, and with a smile.

 

These skills help make a great producer and are strengths I have demonstrated over the course of two fulfilling and successful careers.

 

As an agency producer in advertising, I produced network commercials/campaigns for major worldwide brands.  I helped develop work from conception to first on-air broadcast covering every production step of the logistical and creative process.  I’ve collaborated on hundreds of commercials in every category including live-action, animation, tabletop, and graphics/visual effects with some of the most talented people in the business.  

 

In 2005, I helped launch our school district’s tv station and media center.  As Executive Producer, I create, produce and direct over 150 programs a year, offering the community an invaluable communication tool.  I’m proud to have grown bTV from the ground up to a state-of-the-art entity.  Our viewership is consistently on the rise as we bring innovative and insightful video and print content to one of the top 10 school districts in Westchester County.

 

Now, Chapter 3.  I’m excited and ready to take on new, creative challenges.

 

Please enjoy a glimpse at some of my work from past and present.  

Looking forward to future productions!